Booz Partner, Matt Anderson, joins Yell as first ever Chief Strategy and Business Development Officer.

Anderson will lead Yell’s continuing digital transformation and expansion¬†with responsibility for corporate strategy and business development for strategic partnerships. He will work closely with the digital team¬†to develop new digital solutions and products, as well as incubating new businesses with global potential.¬†Yell is looking to become a leader in the emerging local eMarketplace and generate 75% of its revenues from digital sources in the next 3 years.

Anderson joins from Booz & Company, where he was responsible for helping companies adopt digital technologies and platforms.