Booz Partner, Matt Anderson, joins Yell as first ever Chief Strategy and Business Development Officer.

Anderson will lead Yell’s continuing digital transformation and expansion with responsibility for corporate strategy and business development for strategic partnerships. He will work closely with the digital team to develop new digital solutions and products, as well as incubating new businesses with global potential. Yell is looking to become a leader in the emerging local eMarketplace and generate 75% of its revenues from digital sources in the next 3 years.

Anderson joins from Booz & Company, where he was responsible for helping companies adopt digital technologies and platforms.