Yves Bonnefont rejoins PSA Peugeot Citroen  as Strategy Director.

He returns to the company 14 years after he left his role as Manufacturing Manager with the firm.¬†He joins from McKinsey where he was the Partner in charge of the firm’s global automotive practice.

Peugeot is facing difficult times with a drop in  sales and profitability, but analysts say the strategy to pursue international is the right one and that Bonnefont will be continuing with the same strategic direction.

The press release is available here.