BCG Alumnus John Browett leaves Dixons for Apple, replaced by Bain & BCG Alumnus Sebastian James.

John Browett is leaving Dixons in April, to take up the role of Senior Vice President of Retail at Apple.

He will be replaced as Group Chief Executive by Sebastian James, currently Group Operations Director. He has played a major part in the recent transformations at Dixons, including new store formats and propositions.

 

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